When running a holiday let business by yourself, marketing your holiday home can be one of the most difficult parts. As well as being time consuming, it can also be expensive paying for advertising space and creating your own website. With the support of Lakes Cottage Holidays, marketing your holiday home couldn’t be easier! Take a look below at all the ways in which we currently advertise our properties.
When you put your property live with Lakes Cottage Holidays, not only will it go on our website but it will also feature on the Sykes Cottages website. With the help of our sister company, our websites welcome over 36 million combined visitors every year, putting your property in front of a huge audience of holidaymakers searching for places to stay just like yours. Our expert teams are constantly improving website usability and work hard behind the scenes to ensure everything runs smoothly.
Across both the Lakes Cottage Holidays & Sykes Cottages social media platforms, we have over 440,000 engaged followers that interact with us on a daily basis. We post property photos and videos, competitions, polls, and share blog posts on Facebook, Twitter & Instagram to reach a wide audience when marketing your holiday home.
Within the Sykes family, we send around 70 million emails to our growing CRM database. Our targeted and personalised emails, along with our clever tools that monitor customer behaviour, ensure your property is put in front of all the right people at the right time.
As well as marketing your holiday home on our own websites, we also work with over 500 partners to increase coverage for your property. We have relationships with over 500 of the biggest names in the travel industry, including AirBnb, Expedia & Booking.com. This allows us to reach an even wider market and offer your property to an international customer base.
Our PR team are always working hard to secure coverage for the whole Sykes family in some of the UK’s leading publications, both online and offline. Previously, we have featured in titles such as The Times, The Guardian and Lonely Planet, to name just a few.
Search marketing & SEO
Online, we bid on approximately 500,000 keywords and search terms to ensure our websites rank highly within search engines such as Google and Bing. Our blog pages are regularly updated with relevant and interesting content and our SEO team keep these up-to-date, optimising all our web pages to ensure we are easily found through organic searching.
If you’re still in the stages of deciding whether DIY letting is the way to go, why not take a look at some reasons why working with an agency might be better for you. It could also be useful to have a read over some of the unique perks of working with Lakes Cottage Holidays, to find out how a local agency could benefit you and your property.